Max Hakowsky - Insights https://www.hakowsky.com/insights Practical thinking on product design, strategy and growth - shaped by building and shipping real products. en Designing for outcomes, not screens https://www.hakowsky.com/insights/designing-for-outcomes https://www.hakowsky.com/insights/designing-for-outcomes Mon, 10 Aug 2026 00:00:00 GMT Product design A practical way to connect user behavior, product decisions and business value before opening Figma. A design system is a decision system https://www.hakowsky.com/insights/design-system-is-a-decision-system https://www.hakowsky.com/insights/design-system-is-a-decision-system Mon, 10 Aug 2026 00:00:00 GMT Design systems Components matter, but the real value is making product decisions repeatable across states, surfaces and teams. AI speeds up the hands. Judgment still shapes the product. https://www.hakowsky.com/insights/ai-speeds-up-the-hands https://www.hakowsky.com/insights/ai-speeds-up-the-hands Mon, 10 Aug 2026 00:00:00 GMT AI and craft How I compress production work with AI while keeping product reasoning, taste and accountability human. A weak landing page is a tax on your ad spend https://www.hakowsky.com/insights/landing-page-tax https://www.hakowsky.com/insights/landing-page-tax Tue, 11 Aug 2026 00:00:00 GMT Conversion Acquisition is measured to two decimal places right up to the click, and guessed at immediately after it. Onboarding starts long before the app opens https://www.hakowsky.com/insights/onboarding-starts-earlier https://www.hakowsky.com/insights/onboarding-starts-earlier Tue, 11 Aug 2026 00:00:00 GMT Onboarding By the time someone reaches a welcome carousel, most of the decisions that determine whether they stay have already been made. Nobody hires a persona https://www.hakowsky.com/insights/nobody-hires-a-persona https://www.hakowsky.com/insights/nobody-hires-a-persona Tue, 11 Aug 2026 00:00:00 GMT Product strategy A product gets hired for a job in a situation, not for matching a demographic in a slide. Designing an AI agent for a fintech product https://www.hakowsky.com/insights/ai-agent-fintech-design https://www.hakowsky.com/insights/ai-agent-fintech-design Mon, 17 Aug 2026 00:00:00 GMT AI in fintech The model can be excellent. If the interface does not make its work checkable, nobody lets it near their money. Where the design budget goes at each stage https://www.hakowsky.com/insights/design-budget-by-stage https://www.hakowsky.com/insights/design-budget-by-stage Mon, 17 Aug 2026 00:00:00 GMT Design budget The same money buys a different amount of progress depending on which stage of the product it lands in. One landing page per segment, not one page for everyone https://www.hakowsky.com/insights/one-page-per-segment https://www.hakowsky.com/insights/one-page-per-segment Mon, 17 Aug 2026 00:00:00 GMT Acquisition A website explains the product to everyone. A landing page explains to one segment why this is for them.